The company, which launched in April 2014, rejects the notion that mattresses need to be customized to people’s sleeping positions. Until this week, it sold only one product on its website: a simply designed, comfy mattress made of memory foam and latex foam. On Tuesday, Casper began offering a sheet set and pillow, designed with one thing in mind: giving people a restful night -- no frills, no complications.
People seem to be on board. The company made $1 million in its first month. Total sales have since hit $100 million. And it's not alone in its quest to change the way we think about sleep.
Casper is the one of the latest entries in the growing mattress startup business, along with Tuft & Needle, Leesa, Keetsa and others. These companies are set on simplifying the decision process of customers, offering generous trial periods, sleek websites and savvy social media marketing. Some Youtube videos of customers unboxing their new mattresses have gotten as many as 70,000 views.
At the core of these startups is a limited selection of products made from a few key components. These companies hope to cut out noise about tailored sleeping needs and get back to the fundamentals of providing quality rest.
“‘One size fits all’ often has the connotation that you’re not catering to a minority of people with different needs,” Luke Sherwin, Casper’s chief creative officer, told The Huffington Post. “With the mattress, it’s not one size fits absolutely everyone. It’s one size fits high 90 percentages of everyone, and that’s something we’re willing to cater to.”
People seem to be on board. The company made $1 million in its first month. Total sales have since hit $100 million. And it's not alone in its quest to change the way we think about sleep.
Casper is the one of the latest entries in the growing mattress startup business, along with Tuft & Needle, Leesa, Keetsa and others. These companies are set on simplifying the decision process of customers, offering generous trial periods, sleek websites and savvy social media marketing. Some Youtube videos of customers unboxing their new mattresses have gotten as many as 70,000 views.
At the core of these startups is a limited selection of products made from a few key components. These companies hope to cut out noise about tailored sleeping needs and get back to the fundamentals of providing quality rest.
“‘One size fits all’ often has the connotation that you’re not catering to a minority of people with different needs,” Luke Sherwin, Casper’s chief creative officer, told The Huffington Post. “With the mattress, it’s not one size fits absolutely everyone. It’s one size fits high 90 percentages of everyone, and that’s something we’re willing to cater to.”
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